Friday Night Lights premiered on NBC on October 3, 2006. In Dillon, Texas, high school football isn't just a sport, it's a way of life. This year, the Dillon Panthers are expected to go all the way. That's a lot of pressure for Eric Taylor in his first year as head coach. Not to mention, the pressure on the athletes who all have their sights set on college and the NFL. Coach Taylor is ready to mold these boys into champions and encourage them to be better men. Will they rise to the challenge? Beginning with its third season, the show plays on both DirecTV starting in October 2008, on The 101 channel, then the same episodes will be shown on NBC beginning in February 2009.