Game Show In My Head premiered on CBS on January 3, 2009. This is a hidden-camera game show in which contestants wear an earpiece as they go about life in the city and are instructed back in the studio by Rogan. If the contestants can perform crazy, outrageous and often embarrassing tasks in public, they can go home with big money. However, if they fail to perform one task, they'll lose all the money they earned thus far and go home empty handed. It's all about how far the contestants are willing to go to win.