Glamour Belles premiered on LIFE on April 6, 2011. Glamour Belles shines the spotlight on the colorful employees and customers of Joann's Gowns, a small town, yet nationally renowned, pageant gown shop in Union City, Tennessee. The show follows the humorous drama that surrounds Joann's, where girls from throughout the country hope to purchase the perfect dress that will help lead them to the biggest pageant crown. Led by owner Paige Burcham Carlton, Joann's experts help transform their stable of customers into modern day princesses with a healthy dose of Southern hospitality, hilarity and honesty that can only be found at the venerable store. Behind the rhinestones and ruffles, the unique cast of characters who work at Joann's includes its flamboyant store manager Jared, brash assistant manager Nikki, naive salesgirl Brooke, melodramatic seamstress Stephanie and the store's original owner Joann, Paige's outspoken mother.