Platinum Hit premiered on BRV on May 30, 2011. This series showcases emerging singer-songwriters on their quest to become the next big hitmaker. It will follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together. To find out if they have what it takes, some of today's most influential artists will be featured throughout the series to help guest judge the competition. In the end, only one will be crowned the ultimate hitmaker and walk away with a $100,000 cash prize, publishing deal with Sony, BMI Songwriters The Writing Camp and a recording deal with RCA/Jive.