She's Got The Look premiered on TVL on June 4, 2008. TV Land and acclaimed modeling powerhouse Wilhelmina Models Inc. team up to search the country to find the greatest undiscovered models age 35 and older. The would-be models live together in a spacious loft in New York City and face various challenges real models would encounter such as photo shoots and tests on their fashion sense and acumen. Eliminations occur weekly until the ultimate winner is crowned. One winner will receive a lucrative modeling contract with Wilhelmina Models, Inc. and a feature in SELF Magazine.