Ideal premiered on BBC3 on January 11, 2005. Combining pathos with very dark humor this series follows Moz, a small-time hashish dealer who lives in a run-down flat with his long-term girlfriend Nicki. Moz is a low achiever, and quite happy with that, but Nicki has aspirations for a better life. The series takes place entirely in his flat where he conducts his 'business,' fulfilling high demand for a particular green herb in his local community. Throughout the series a very colorful array of customers and misfits pass through his life on a daily basis.