Launch My Line premiered on BRV on December 2, 2009. 10 established fashion designers who are highly regarded in their own field of expertise, but have always dreamed of having their own clothing line, are paired with 10 industry professionals. From stylists, music producers, event planners to CEOs and choreographers, the innovators will work with the established designers to bring their vision to life and create a fashion line. In the end, one team will be declared the winner and someone's clothing line will be launched. Each week the teams will be put to the test, as they have to rely on each other's expertise to get through the competition. Some teams form a natural connection while others have instant tension - but at the end of every episode a complete look from each team must walk the runway and be judged in front of a live studio audience.