Identity premiered on NBC on December 18, 2006. Contestants size up a group of strangers in an effort to match their identities and win a top prize of $500,000. In this intense game of impulse and reasoning where keen perception and instincts can lead to big money, each new contestant faces 12 new strangers and a list of 12 new identities. The game unfolds as the contestant picks an identity, ranging anywhere from a profession to a shoe size, and tries to match it with one of the 12 strangers. The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the top prize of $500,000.