Plain Jane premiered on CW on July 28, 2010. This series transforms one woman from the inside out to reveal a brand new woman. Each episode will feature a new "Jane" searching for the change of a lifetime. With the help of British fashion expert Louise Roe, each Plain Jane will receive a head-to-toe style transformation, including new wardrobe and confidence-building exercises. Once the transformation is complete, the formerly Plain Jane will surprise her unsuspecting crush with the new look and reveal her true feelings to him. A love connection is - or isn't - made.