The Pick-Up Artist premiered on VH1 on August 6, 2007. This is a tale of transformation. For these eight lovable losers, "socially awkward" is the understatement of the year. And when it comes to this lonely hearts club, desperate times call for desperate measures. Enter Mystery, best-selling author and ultimate pick-up artist - a former nerd from the Great White North who has discovered the secret to wooing women. Under his expert tutelage, he'll guide this group of hapless horndogs through the rough waters of romance and help them find the courage to overcome their biggest fear - talking to women. In THE PICK-UP ARTIST, eight misfits will live together, learn together and love together as they compete for the title of Master Pick-Up Artist. The men will learn the ins and outs of the Mystery Method - how to open a set, the number close and the kiss close among others. Aided by his faithful wingmen, Matador and J Dog, Mystery will teach these average guys how to turn the women of their dreams into the women of their reality. But this seduction school isn't confined the classroom. After each lesson, Mystery's awkward apprentices will put theory into practice, hitting bars, clubs and coffee houses in an attempt to make a love connection. Via hidden cameras, Mystery is always watching to see who's got potential and who's got to go. In each episode, one contestant will be declared the winner of a challenge and granted immunity from elimination, while one sad sack will be sent packing. At the end of the eight weeks, one winner will be named "Master Pick-Up Artist" and awarded $50,000. They may not all win the prize, but every pick-up protege departs with the tools he'll need to change his life forever. Who will rise to the occasion? Who will crack under the pressure? And who will become... The Pick-Up Artist?