The Rock Life premiered on VH1 on August 6, 2007. Malibu, California. It's 27 miles of the most exclusive coastline in the country. It's also home to the rowdiest rock band you've never heard of - WHITESTARR. They're a mixture of rock royalty and wide-eyed wannabes...five guys on one mission: to single-handedly save rock and roll. All they need now is for someone to take them seriously. Each week this band of brothers puts bros before hos as they set out on a musical odyssey to get drunk, get laid and get famous. Led by singer/songwriter Cisco Adler, son of music mogul Lou Adler, Whitestarr has been kicking around the L.A. basin for seven years. They've been signed and dropped by Atlantic Records, and virtually ignored by the industry they hope to conquer. They've been in rehab, in the tabloids and in relationships with some of Hollywood's hottest starlets, including Mischa Barton. The only place they haven't been is the Billboard charts. But with Roy Orbison's son on drums and a fleshy former lawyer named Tony Potato as backup dancer, Whitestarr is a rock and roll circus that's as much fun off-stage as they are on. Throw in an afro-ed axeman from Allentown, PA, named Rainbow, and you've all the ingredients for the ultimate rock and roll cocktail.