True Beauty premiered on ABC on January 5, 2009. This series will determine the "True Beauty" of six stunning females and four handsome males who will live together in a spectacular Los Angeles mansion as they undergo a series of challenges to determine who is truly the most beautiful. The gorgeous contestants assume they're being judged solely on their outer appearance. They're only half right; outer beauty is one component the judges are looking for, but contestants are also being evaluated - unbeknownst to them - for their INNER beauty as well when they're put through scenarios and situations that require them to make moral decisions. Each episode will showcase an outer beauty and an inner beauty challenge, during which contestants will be judged on everything from how well they perform in photo shoots to how well they respect their elders. The three judges will observe and critique the contestants' behavior and eliminate one person each week. Only after someone is eliminated will the truth about the show be revealed to him/her, as they watch a video montage of their behavior captured by a hidden camera during the shoot. At the end of eight episodes, one winner will be declared, a person who is truly beautiful inside and out. That person will receive a cash prize and a spot in People magazine's 100 Most Beautiful People issue.