Welcome To Sweden premiered on NBC on July 10, 2014. Bruce Evans and Emma Wiik seem to be the perfect couple. He is a successful money manager to the stars, living his life in New York with Emma, the sweet woman from Sweden whom he loves and adores. A rare combination of intelligent, funny, kind and beautiful, Emma believes she has finally found her true soul mate. So when she makes the life-changing decision to move back to her native Stockholm to accept a prestigious banking job after being with Bruce for a year, she is surprised and thrilled that he agrees to move with her to begin a new life together. Moving halfway around the world with a new love is a huge step. With no job, friends or real clue about what he is getting himself into, Bruce is quick to face the many unique challenges and culture clashes that living in a foreign land presents. The most notable one is how to win over Emma's strange and very Swedish family, starting with her parents, Viveka and Birger, whom they move in with. Viveka, who is a therapist, dearly loves her family but has difficulty showing it, especially to Emma, and much to Bruce's dismay, she harbors a dislike for him from day one. Birger, a retired sea captain, is a typical Swede - tall, kind and silent. Since his spoken English isn't very sharp, it only adds to the communication barriers.