50 Cent: The Money And The Power premiered on MTV on November 6, 2008. 50 Cent (aka Curtis Jackson) was the top earning rapper in 2007, earning an astonishing $150 million, according to Forbes magazine. He parlayed a stake in Vitamin Water to a 9-figure payout and he continues to be the single savviest businessman in the music game. As he puts it, "If I was just my image, I wouldn't have made this much money." 50 Cent's success is nothing less than the American dream and this show is his coming out party as an inspiration to a new generation of street-savvy entrepreneurs. His forthcoming book, "The 50th Law," co-authored with Robert Greene, will share the lessons he learned as a street hustler and how those lessons allowed him to become the massive success he is today. He will share these lessons with a lucky few. and the winner, the young man or woman whose ideas and drive make them worthy of 50's support, receives a $100,000 investment from 50 Cent himself.