Amsale Girls premiered on WE on June 12, 2011. Brides spend up to $75,000 for an Amsale gown, and the women who work in Amsale's salon are just as extraordinary as the dresses themselves. Every day, they deal with the non-stop pressure of pleasing some of the most discriminating Manhattan brides. Outside of work, these 30-something women are best friends, who support each other through good times and bad. But it's all in a day's work when you're an Amsale Girl.