Blush: The Search For The Next Great Make-Up Artist premiered on LIF on November 11, 2008. Contestants from around the country will compete for a contract as a professional artist with Max Factor, a cash prize of $100,000 and the opportunity to be the make-up artist for an upcoming In Style photo shoot. The contestants, all living under one roof in Los Angeles, compete in two different make-up competitions, designed to test the skills and personality traits - including compassion and confidence - necessary for success in the field. Following the second challenge, one contestant will be eliminated.