I'm A Celebrity, Get Me Out Of Here! premiered on ABC on February 19, 2003. The definition of celebrity is stretched liberally in this show, as semi-famous people are stranded in a remote part of Australia for 15 days, with their fate in the hands of viewers. After the celebrities go through a week of challenges to earn extra food, viewers vote them off the show one by one. The show moved to NBC and the competition moved to the jungle for the second season.