Chopper Challenge premiered on CMT on May 14, 2008. The Chopper Challenge television series, is a celebration of the master craftsman who creates the most sought after, very best in two-wheeled, rolling mechanical art. The series challenges 9 celebrity master bike builders to create a sponsor-inspired, fully handcrafted, custom logo-branded motorcycle in 30 days, with cameras following each and every move. The series combines the allure of the art of custom motorcycle crafting, the intensity of competition, and the unpredictability and impulsiveness of reality.