Eco-Trip: The Real Cost Of Living premiered on SUN on April 21, 2009. This series will trace the origins and environmental impact of common everyday products such as a cotton t-shirt, salmon, a cell phone or a bottle of water from production to disposal, revealing the environmental, social and health effects along the way. With host David de Rothschild, founder of Adventure Ecology - an organization that uses adventure and storytelling to captivate the imagination, raise global mass media awareness and inspire individuals, communities and industry to take positive action for our planet - the series will include a pro-active component, educating viewers on the decisions they can make to live a greener lifestyle.