Hurl! premiered on G4 on July 15, 2008. This is a series that combines speed-eating with intense physical challenges. In each episode, five brave contestants attempt to consume the largest quantity of food in a short amount of time and are then immediately subjected to a series of challenges designed to shake them up. The one to hold his or her food down the longest claims victory and walks away with a cash prize, the Iron Stomach Award, and more importantly, serious bragging rights.