The Lazy Environmentalist premiered on SUN on June 16, 2009. This series seeks out environmental skeptics who are experts in fields as diverse as fashion, food, architecture, business and design in order to persuade them that a green lifestyle can easily meet the demands of their professional and private lives. Operating on the theory that consumers should not settle for an expensive product or innovation of inferior design simply because it is environmentally-friendly, it is Josh's mission to bring these experts ecologically-sound options that stand up to their very high standards and show them that living a green lifestyle can not only be done with little sacrifice, it can make their lives easier.