Lock 'N Load premiered on SHO on October 21, 2009. On the heels of the U.S. Supreme Court's recent ruling on the 2nd Amendment which reinforces every American's right to bear arms, this show is a fly on the wall at "The Shootist" gun store in Englewood, Colorado, where salesman Josh Ryan is always in full-on pitch mode - and the steady stream of customers never stops. And for every gun sold by this expert gunslinger at this family-owned store, there's a fascinating story and a fascinating buyer to tell it to him: the new parent who wants to protect his family; the teenager who's an expert hunter; the 30-something woman who feels a little more at ease with a revolver in her purse and the avid collector who simply has a fascination with guns of all kinds. There's even a shooting range in the basement to try out the merchandise before completing the sale.