Pimp My Ride premiered on MTV on March 4, 2004. Rap superstar and car enthusiast Xzibit and car customization specialist Mad Mike take aim on the biggest clunkers on the road. Joining them for a new spin on car customization, is GAS - Galpin Auto Sports. Taking car customization to the next level, together Xzibit, Mad Mike and the crew at GAS create unheard of pimped out masterpieces.