Say Yes To The Dress premiered on TLC on October 12, 2007. Say Yes to the Dress reveals the inner workings of the world's premier bridal salon, Kleinfeld Bridal. Part fashion show, part bridal story, part family therapy, we uncover the hurdles every staff member faces to make each bride completely satisfied on what may be the single most important day of their lives. Watch as a team of specialists guide brides through the process of selecting, fitting, altering and delivering each flawless dress in time for the perfect day. It's not a stress-free endeavor, but somehow by the final fitting Kleinfeld pulls all of the details together. Part docusoap surrounding the shop, but more the fascinating tales of the women who are in search of the most important dress they'll ever buy.