Street Customs premiered on TLC on October 11, 2007. This show spotlights the talents of car-customizing star Ryan Friedlinghaus and his unorthodox approach to managing his West Coast Customs family of artisans and technicians. Each episode chronicles the boundary-busting cars that the crew take on ranging from customizing modern styled street rods to chopping up $100,000 luxury vehicles, often for an impressive client list that includes sports icons, Hollywood elite and famous car aficionados.