The Unsellables premiered on HGTV on January 1, 2009. Each week on The Unsellables, property guru Sofie Allsopp, along with contractor Anthony Sayers, will show viewers how to tackle cluttered kitchens, messy bedrooms and outdated design to create real estate gems out of homes considered "unsellable." She advises home sellers on the smartest solutions for their homes and makeovers that make sense, but also will help raise the asking price. In addition, Sofie will offer homeowners practical tips on how to increase the "wow" factor for potential buyers.