Who Are You Wearing premiered on TLC on August 22, 2008. The show that gives would-be designers from all walks of life the opportunity to hear their name mentioned when a celebrity is asked, "Who are you wearing?" During each episode, hosted by Keisha Whitaker, four aspiring designers compete for the chance to design for, and dress, a celebrity prior to a red carpet event. At the end of the episode, there will be one winner who will live the dream of having their design worn by a celebrity.