Bromance premiered on MTV on December 29, 2008. Matt Damon and Ben Affleck put it on the map. George Clooney and Brad Pitt openly embrace it. Matthew McConaughey and Lance Armstrong have dabbled in it. Now, Brody Jenner is looking for it. But just what is "it"? Bromance, of course! For those of you living under a rock, a bromance is an intense brotherly bond that makes two buddies become virtually inseparable. And Brody is Lauren Conrad's on-again, off-again love interest and the seminal party boy on The Hills, and he's looking for that one special guy to join his elite entourage. In case you're having trouble putting two and two together... Brody + Bromance = A whole new level of reality TV. Nine guys are yanked out of their boring lives and go from regular Joes to bros vying for the chance of a lifetime -- to become best buds with Brody Jenner and live a life right out of the pages of Maxim magazine. Since it's virtually impossible to find a genuine friend in Hollywood, the contestants must compete in various challenges to prove they're the right man for Brody. They are put through the wringer to prove they are trustworthy, reliable and fun... in other words, a true bro. While battling for bromance, the contestants live in a frat house, and they never know which of Brody's famous friends and family members could be stopping by. The guys are sent on group "dream dates," like skydiving in Las Vegas, cruising the Pacific on a 50-foot yacht and hanging out with Playboy Playmates. And, of course, there are plenty of girls, girls, girls to go around! But it's not all fun and games for the nine wannabe winners. Each bro is placed under intense scrutiny when it comes to the search for bromance. Who's got game? Who's keeping it real? And who's always got Brody's back, no matter what? In the end, only one proves to be the complete package. Each week, the pool of potential bros gets smaller as Brody Jenner kicks subpar compadres to the curb one by one. It sure is hard to find the right guy! But when he does find that special someone to join his inner circle, it's destined to be true bromance. As they say, all's fair in love and war. So, get ready for lots of limos, candlelit dinners, lingerie parties, blowup dolls, bar brawls, backstabbing and emotional breakdowns. Ah, isn't it bromantic?