Beverly Hills Fabulous premiered on VH1 on March 14, 2011. The exclusively swanky and ritzy Elgin Charles Salon is the only African-American beauty salon located in the heart of Beverly Hills. The Elgin Charles Salon, owned and managed by the one and only Elgin Charles, is a magnet for the who's who of celebrity clientele. The self-proclaimed, "Emperor of Hair," will stop at nothing to globalize his hair empire and secure "Elgin Charles" as a household name by perfecting his formulas for his renowned hair care products and expanding his line to reach the masses. The series features Elgin who has his hands full with his celebrity studded salon, his three highly skilled, but high maintenance stylists, his ex-wife, comedic actress Jackee Harry and their 16-year-old son Frank, who is an aspiring football star at Beverly Hills High School. Premiering on Monday, March 21 viewers will meet Elgin's over-the-top styling team, Sean Cameron, an outspoken bleached blonde, the boisterous and outspoken Lolita "Lo" Goods and country-girl-in-the-big-city Katrina Atkinson, who are all just as ambitious as Elgin and add to the madness at the Elgin Charles Salon. VH1's "Beverly Hills Fabulous" will be sure to righteously entertain as the cameras go behind the scenes of the African-American beauty shop following Elgin's quest to create his hair empire, hitting the Beverly Hills boutiques and restaurants with his crew, all while living as glamorously as their clients.
