Buzzin' premiered on MTV on July 23, 2008. As their first single, "Buzzin,'" starts to climb the charts, musical artist Shwayze (self-described as, "the only black kid in Malibu"), his best friend, producer and musical partner, Cisco Adler, and their friend/tour manager, Warren, get into comic misadventures as they try to navigate their way to stardom in the music industry. Trying to keep them on track is their tough manager and label honcho, Jordan Schur, of Suretone Records, who has taken artists like Ashley Simpson and Limp Bizkit all the way to the top. Together, this crew is taking a very long, windy and crazy trip to fame.